Case Studies

Case Study 9: Artel-usa

Introduction:

Artel is serving the laboratory community since the year 1982. It is popular worldwide in handling the most critical task of the laboratory which is liquid handling. It is estimated that more than two thousand laboratories use Artel products and services to ensure accuracy in their liquid evaluation methods. The diverse customer base of Artel includes public health laboratories, forensic, clinical and research laboratories.

Business:

Artel is serving the laboratory community since the year 1982. It is popular worldwide in handling the most critical task of the laboratory which is liquid handling. It is estimated that more than two thousand laboratories use Artel products and services to ensure accuracy in their liquid evaluation methods. The diverse customer base of Artel includes public health laboratories, forensic, clinical and research laboratories.

Solution

The Artel solution provides Pipette Calibration System (PCS) for verifying the volume dispensed from a single channel pipette. It provides highly accurate results.

It is easier and more consistent than any other volume verification method. It is useful in determining the exact volumes dispensed by the automated liquid handlers.

It helps to maintain liquid handling quality assurance to obtain superior results. there are features for immediate display of volumetric results, storage results of all the data ,easily customized reports, graphical reporting of data and trend analysis reports.

Then there is ARTEL Multichannel Verification System (MVS) is an easy-to-use, universal system to verify the volume transfer performance of automated liquid handling systems and multichannel handheld pipettes.

It measures the accuracy and precision information as per dispensing tip within minutes and also covers a volume range of 0.01 to 350 µL. It can be used by technician of any skill level.

Results

Internet Marketing Solutions helped the client in achieving the following results:

• A top 10 ranking in most of the search engines
  
• Laboratories today need to do more with less, yet maintain compliance with strict quality standards and Artel gives the benefit of providing not only effective volume verification methods but also gives training and services to its customers through seminars and certifications.
• 200% increase in site traffic, out of which about 50% was through search engines
• The full description of the product along with the picture, cost, colors and size makes it easier for the potential customer to buy a product. Thus the website encourages the customers for online purchasing.

Keywords	Search Engine
	Google
Instrument Calibration	2
Instrument Optimization	2
Calibration Services	3
Calibration Devices	3
Pipette Service	3
Pipette Calibration System	4
Pipette Calibration Workstation	4
Pipette Calibration Services	4
Calibration Instruments	4
Calibration Instruments Manufacturer	5
Instrument Calibration	5
Equipment Calibration	6
Liquid Delivery Calibration	6
Multichannel Pipettes	6
Pipette Calibration Certificates	7
Liquid Measuring Equipment	7
Digital Pipette	7
Pipette Tracker Services	7
Pipette Tracker Software	7
Robotic Pipettor Optimization	7
Pipette Calibration Manufacturer	7
Electronic 12-Channel Pipettes	8
cElectronic 16-Channel Pipettes	8
Multichannel Pipettes	8
Multichannel Pipette	8
Variable Volume Pipette	8
Automated Liquid Handler Optimization	8
Liquid Handler Verification Services	8
Liquid handling	8
Multichannel pipette	9
Pipette calibration manufacturer	9
measuring Pipette services	10
Pipette calibration system	10
Pipette Calibration System	10